Tommy Hilfiger’s New Fragrance with Ambassador Camila Cabello

Tommy Hilfiger, which is part of PVH Corp., introduces Tommy Hilfiger Freedom Eau de Parfum, a new women’s scent inspired by the enduring spirit that has defined the lifestyle brand since 1985. 

Marking the launch, Grammy-nominated singer-songwriter Camila Cabello becomes the latest Tommy Hilfiger Global Ambassador, joining the long line of cultural icons who have fronted fragrance campaigns for the brand. 

Tommy Hilfiger Freedom comes in a bottle that embodies the design codes of Tommy Hilfiger, reinterpreted through elevated textures, timeless patterns, and modern craftsmanship. 

The packaging blends the classic Tommy Hilfiger stripe with signature red, white, and blue accents, with gold finishes that offer a refined architectural feel. 

Inspired by the brand’s design language, the bottle is defined by its heavy glass base, unique triangular footprint, bold red monogrammed cap, and signature glass ribbed detailing, creating a sculptural silhouette that feels both timeless and modern.

Tommy Hilfiger Freedom introduces Clean Amber, a new olfactive positioning for a Tommy Hilfiger fragrance, blending unmistakable freshness with warm, enveloping notes to create an effortless and sophisticated scent. 

Created by Master Perfumer Honorine Blanc and Perfumer Alexandra Monet, the fragrance opens with lychee, layered with floral tones. Its heart is magnolia blossom, with a base of vanilla.

The Tommy Hilfiger archives served as a source of inspiration throughout the process, reconnecting the brand to its fragrance heritage through a contemporary lens. 

Tommy Hilfiger commented:

“Launching our first new prestige women’s fragrance in over a decade is a very special moment for our brand. Since introducing our first perfume in 1996, we’ve always seen scent as another way to express the optimistic Tommy Hilfiger spirit. Freedom is a celebration of where we’ve come from and where we’re going next. Camila brings an incredible ability to connect with people through her music, authenticity and warmth, and I couldn’t imagine a better ambassador to introduce this new chapter.”

Directed by Gordon von Steiner, the campaign sees Camila Cabello reimagine Queen’s anthem “I Want to Break Free.” 

Her rendition of the track becomes the soundtrack to the campaign tagline “Make Every Moment Yours,” celebrating the freedom to live authentically and embrace every side of yourself. 

This milestone signals the beginning of a new chapter for Tommy Hilfiger fragrance and reinforces the expansion of one of the business’s important lifestyle categories.

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